Author Archives: G. Keith Evans

About G. Keith Evans

Keith has more than 20 years of marketing and technology leadership experience, with significant focus on marketing automation. He most recently served as director of marketing technology at Seychelle Media, a digital marketing agency, as well as a freelance marketing director for numerous clients. Keith's experience spans email, social, content marketing, influencer marketing, SEO and PR/communications, but his most significant passion is in email and marketing automation. He holds a BA in organizational communication from Rollins College, as well as an MBA with a specialization in marketing. In his free time, Keith serves as deputy commander in Civil Air Patrol and hold a black belt in taekwondo.

MailChimp? Really?

Once upon a time, MailChimp was the email service provider (ESP) of choice for small businesses that wanted to do everything themselves.  The super simple interface, low price point and… Read more »