Yes.
Yes, yes, yes.
Unequivocally, indisputably yes.
Time and again, Marketing Automation has proven to be the one marketing investment that doesn’t just return a positive ROI, it generates the biggest returns on your marketing dollar of any available marketing avenue.
When it’s properly set up and configured, marketing automation is more of a “set it and forget it” deployment. In most cases, you’ll rarely (if ever) have to touch the scripts that power your automation. Data will continue to flow from one application to another, and directly to your leads and customers, without any intervention at all.
But what about promotional offers and things that change over time?
If your marketing automation expert understands your business and properly configures your automation platform, you shouldn’t have to worry about things changing.
This is because marketing automation relies on tags and variables to automatically fill in details relevant to a specific lead, and carefully crafted content can remain “evergreen” for a long, long time. That means that, after your up front investment, you could go a long time without ever spending another penny on marketing automation. It just keeps chugging away, powering your business and boosting your conversions, while you focus on the more important aspects of your operations.
In one study, Marketo found that companies using marketing automation saw up to 45% better returns on their marketing investments.
In another whitepaper, Salesforce Pardot showed how marketing automation increases revenues by as much as 79% and boosts the quality of leads by up to 76%. This fascinating whitepaper is available here.
The examples of how marketing automation deliver astronomical returns on your marketing dollar are endless.
Just how big your ROI is depends on some factors, though. A good marketing automation expert knows how to configure your automation platform so that you rarely–if ever–have to change anything.
A less knowledgeable automation person may make some mistakes in the initial configuration that cause you a good bit of expensive rework later… or, worse, damagingly embarrassing missteps.
The bottom line is that marketing automation, if you do it correctly, will boost your marketing returns unlike anything you’ve ever seen. All you have to do is pick the right person to set it up, then forget all about it while it keeps working for you night and day.