MailChimp? Really?
Once upon a time, MailChimp was the email service provider (ESP) of choice for small businesses that wanted to do everything themselves. The super simple interface, low price point and… Read more »
Are automated birthday offers REALLY a good investment?
You’ve probably seen them before. The clock ticks over to midnight and it becomes 12:01 AM on the day of your birthday, then suddenly your inbox is full of messages… Read more »
How do I keep automated campaigns evergreen?
One of the questions we here frequently involves how “Evergreen” the content in marketing automation can be. More pointedly, people often ask… if I can set up automation once and… Read more »
Does marketing automation REALLY have a great ROI?
Yes. Yes, yes, yes. Unequivocally, indisputably yes. Time and again, Marketing Automation has proven to be the one marketing investment that doesn’t just return a positive ROI, it generates the… Read more »
Just What IS Marketing Automation?
Before you start making investments or changing your marketing strategy, you’re probably wondering if you even fully understand what, exactly, Marketing Automation is… and that’s OK! Marketing Automation is a… Read more »